Poster Evaluation 2 Examples

Creating Film Posters and Evaluation

Creative Project Yr 10

Expectations

Yeo Valley - Convergence Case Study

KNOW THIS WORD...

Convergence: When more than one media type/form work together to create a bigger impact/target a bigger audience.

TASK: Identify ten ways/techniques this advertisement uses to enagage/attract the audience?

TASK: View the case study on Yeo Valley and how it aimed to raise its sales.

Answer the Questions below:

1. What was the challenge the Yeo Valley company had?

2. What insight/ideas did the advertisers have?

3. Why did the advertisers use X FACTOR as the programme to screen the advert around?

4.What is the breakdown of how audiences interact with X Factor (TIP: Look at the graphic diagram at 2.25secs)?

5. What did the company do?
e.g. The advert was part 1 of their strategy...

6.What were the results/impact of the campaign?

DEVELOPMENT TASK

Choose a NICHE (small/specific) product/brand and come up with a campaign to make it popular/successful with a MASS audience.

HOW: One single power point slide with brand/product details PLUS ideas for making it more popular resulting in increasing sales.

Misfits Trailer

View the trailer for Channel 4's MISFITS.

>Who do you think this programme is aimed at? Give 2 points of evidence.

>How have the producers made the programme appeal to the target audience?

>Identify one character, how are they represented to the audience?

>What genre elements does the clip have?