Convergence: When more than one media type/form work together to create a bigger impact/target a bigger audience.
TASK: Identify ten ways/techniques this advertisement uses to enagage/attract the audience?
TASK: View the case study on Yeo Valley and how it aimed to raise its sales.
Answer the Questions below:
1. What was the challenge the Yeo Valley company had?
2. What insight/ideas did the advertisers have?
3. Why did the advertisers use X FACTOR as the programme to screen the advert around?
4.What is the breakdown of how audiences interact with X Factor (TIP: Look at the graphic diagram at 2.25secs)?
5. What did the company do?
e.g. The advert was part 1 of their strategy...
6.What were the results/impact of the campaign?
DEVELOPMENT TASK
Choose a NICHE (small/specific) product/brand and come up with a campaign to make it popular/successful with a MASS audience.
HOW: One single power point slide with brand/product details PLUS ideas for making it more popular resulting in increasing sales.
